WHO IT'S FOR

Practitioners:  Leaders and aspiring leaders in industry who want to increase their skills in innovation, creativity, insight and complex problem solving.  Including:

• UX specialists 

• Product managers

• Innovators and change agents

• Analysts

• Designers

• Marketing specialists 

• Applied researchers

Managers:  Creative directors, innovation directors, UX directors and other department managers who want to improve the performance of their teams

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Personal interest:  Insatiably curious people who want to apply the principles to their personal life.